Well it seemed everyone was rather active, at least early in the morning for me. And considering Bakermir, Ash Lael, and Grakylan tend to up at the night (from my PoV), as it's 10 AM for me right now.
I see no problem in hammering right now, rather than at 5PM. It just seems like a better time slot for everyone who might live till D3 and D4.
-vote Auwt